ASCOTT LAUNCHES CITADINES IN PERTH
Citadines St Georges Terrace Perth
185 St Georges Terrace, Perth 6000
(08) 9226 3355 or www2.citadines.com/en/australia/perth/st_georges_terrace.html
CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott) has launched its second Citadines Apart’hotel in Australia. The new Citadines St Georges Terrace Perth has opened following an AUD$5.1 million and five-month refurbishment of the former Somerset St Georges Terrace Perth.
A collection of contemporary art pieces by local artists Nick Stratham and Kyle Hughes express the energy and verve that Perth has to offer and are featured in the lobby and apartments. Inspired by Perth’s skyline and bustling nightlife, the designers used a dark grey base with pops of crimson or yellow to bring the marriage of calm and contemporary chic into the property’s 85 studio and one-bedroom apartments.Citadines is located in the heart of Perth’s Business District. To complete the picture perfect setting, the property is just a street away from the Esplanade that overlooks the Swan River.
Citadines St Georges Terrace Perth is the second Citadines-branded property in Australia after the award-winning Citadines on Bourke Melbourne which opened in 2010. “We have rebranded Somerset St Georges Terrace Perth to a Citadines to cater to the growing demand from savvy independent travellers in Australia who value the flexibility to choose the services they require to personalise their stay,” says Ascott’s Regional General Manager for Australia and Indonesia Kenneth Rogers. “Our Citadines on Bourke in Melbourne which is popular among these travellers has been performing well with occupancy of over 80%.
“Bringing Citadines to Perth will enable us to strengthen our foothold in the city as demand for serviced residences remain strong from the resource and mining sectors.”
Ascott acquired the established Citadines chain of Apart’hotels in Europe in 2002 and brought the brand to Asia-Pacific in 2006. With the launch of Citadines St Georges Terrace Perth, there are 61 Citadines-branded properties in key cities around the world. In the next few years, Ascott is scheduled to open 17 more Citadines properties in China, India, Indonesia, Malaysia, the Philippines, Thailand, Saudi Arabia and Germany.