JONES THE GROCER LIT UP BY POINT OF VIEW

Jones The Grocer

Westfield Sydney CBD, Pitt St Sydney
www.jonesthegrocer.com

Point of View‘s lighting designs are on display at Jones The Grocer’s new flagship store at the Westfield shopping mall in Sydney.

The concept food emporium offers gourmet breakfast-to-dinner dining alongside the retail of luxury foods. The lighting by POV seeks to brings alive each area and its specific function.

Established sixteen years ago in 1996 in Woollahra, the Jones The Grocer brand now has 18 outlets in UAE, Qatar, Singapore, Australia and New Zealand.

The design and concept is by Landini Associates, Design and Brand Consultants.

The requirement of the lighting by Mark Elliott and Fransiska Laksmono at POV, which was begun in September 2012, was to bring the space alive by differentiating the retail, bar, café, show-kitchen and dining room areas within a cohesive overall design vocabulary.

“Drawing on our experience we used techniques specific to different sectors to bring out the qualities of each area,” said Fransiska Laksmono, senior lighting designer at POV.

In the retail area, POV conceptualised custom steel pendants in the shape of diamonds, which are used to define the area, along with integrated shelf lighting, which adds focus and shine to the products on display.

In the Café area, suspended rectangular frames made of black powder coated bar are hung with spotlights to throw accent light onto each of the silver-topped café tables below. This, along with the pale concrete floor, adds to the reflected light levels in the café.

The main feature in the dining area is a heritage sandstone wall, which is strongly lit during daylight hours to draw focus through the restaurant from front to back. White spotlights concealed in a white slot focus pools of light on the dark floor of the dining area, and on the dark tabletops. The materials and lower light levels create a more intimate ambiance.